Words matter....you can appear dynamic and forward thinking or dull and impotent. Reading 100s of annual reports, fundraising appeals and newsletters over the past year, I propose that in 2012 we vow to kill the following worn-out phrases in our language
- Changing lives...
- Making a difference
- Helping Hands
- Strengthening community
- Working families
- The voice of...
- Standing up for...
- Building bridges
- Bringing hope to...
- Celebrating diversity
Which others would you add?
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